Iconic 90s brand BABYG, celebrates the festive season by teaming up with some of the hottest UK female talents in fashion. Photographer Phoebe Lettice and Vice Fashion Editor Kylie Griffiths collaborate to showcase and champion the heritage of the brand with Phoebe’s signature, playful approach.
Exploring the creativity of successful young women, The AW15 offering from BABY-G is the perfect Christmas gift this year for females all ages – those that were there the first time around, and the younger, more recent recruits joining the BABY-G Pretty Tough Girl Gang this 2015.
“Collaborating with BABYG on a festive themed shoot was the perfect way for me to bring to life a Pretty Tough Girl Christmas. I did this by conjuring up lots of nostalgic memories of when I first got my Baby G at age 10 and mixing it with my vision for the brand now” – Phoebe Lettice
Find BABYG on Instagram @BABYG_UK
Shop the collection via www.BABY-G.co.uk
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