There's been a lot of debate around gender neutral fashion in the media over the last few months and a cry for change to the fashion calendar.
Gucci AW16 Photography Virginia Arcaro
Gucci announced this morning that they will launch their men’s and women’s shows together in one Milano-based show, a move confirmed by the brand’s chief executive Marco Bizzarri at a press conference this morning.
“Moving to one show each season will significantly help to simplify many aspects of our business,” he said. “Maintaining two separate, disconnected calendars has been a result of tradition rather than practicality.”
In a statement, Alessandro Michele agreed – “it will give me the chance to move towards a different kind of approach to my storytelling”. It's yet to be confirmed when the show would take place, but chances are it will be shown during women’s fashion week. Emerging designers such as Claire Barrow already merge women and men's garments in one show, with such a high profile brand like Gucci, hopefully the rest will soon follow.