Landmark new brand, REEK perfume, launches its signature scent with a campaign of unretouched images.
Looking for a new scent? Look no further than DAMN REBEL BITCHES – a high quality eau de parfum hand mixed and poured by award-winning indie perfumer, Sarah McCartney.
Created in memory of the Jacobite women – cultural and political rebels to whom there are, of course, no statues. "The Duke of Cumberland was sent to subdue the Jacobites and he called the women ‘those Damn Rebel Bitches,’ novelist, Sara Sheridan, "We thought it was time to claim that mantle."
The campaign itself is 100% un-retouched, challenging the industry’s usual unrealistic beauty advertisements. "We weren’t retouching. Not because it's shocking. Not because it's trending. Because these bitches don't need it." And we 100% agree.