As Reek perfume release their latest scent, DAMN REBEL WITCHES, we caught up with the makers to discuss their journey, hopes for the future and of course, making potions.
Tell us a little bit about yourselves, why did you start a perfume business?
The idea for the perfume itself came from the lack of memorization of women but has grown to be about celebrating brilliant bitches from history to now. Our team is made up of fabulous feminists all with different backgrounds from historical writing, perfumery, and fashion photography.
Bringing together our experiences, ideas and understanding of feminism and how we can challenge all of that through our brand.
You've come a long way since dropping your first scent, how has the REEK journey been so far:
Why thank you! It's been a smelly and sticky road, but we've loved every moment of it. Since launching our first scent DAMN REBEL BITCHES
we have been working on our no retouching campaigns, feminist cause stickers, spreading wise words on our blog - www.reekperfume.com/blog and of course launching our latest scent DAMN REBEL WITCHES. Which is a similar bitch, but with a darker twist.
How would you describe your new scent of DAMN REBEL WITCHES?
It’s darker than the first one - DAMN REBEL BITCHES. Witches has notes of twigs, leaves, leather, tobacco and orange pips - but it has the same gourmands heart - blood orange, hazelnut and malt. In memory of women prosecuted as witches in our past and to stand in solidarity with people still victimised for witchcraft today. WITCHES are more dangerous than BITCHES I guess, so we wanted to reflect that in the scent. "We're the granddaughters of the witches you didn't burn at the stake."
To you, what is magic?
Witchcraft and bitchcraft are never far from each other at REEK HQ. Energy. Belief. Working with the world.
If you could make the perfect potion, what would it be and what would it do?
It would bring all the bitches and witches together in happy coven harmony. BITCHES UNITE! With a sprinkling of empathy and
common sense for all, why not.
If you could cast a spell on anyone, who would it be and why?
Well, I don’t know about sleeping beauties but there are a lot of sleeping bitches and the rest of us bitches think the world would be a better place if they woke up. So the spell would be an alarm bell, I suppose. And then the reverse goes for those who pass laws and regulations controlling women's bodies & lives; they'd be sent to sleep.
What are your hopes and dreams for the future?
We hope to see big changes across the world for women's rights. From land reform, contraception laws and access to health care. There is so much to get involved with, so many big changes that need to happen. We hope and dream that everyone does their bit, whatever it is to change that. If we all do a little, a lot can get done.
Find out more about Reek perfume and DAMN REBEL WITCHES here.