If you don't already know, Kwaleö is the niche marketplace for independent labels and designers, selling unique clothing, home ware and art. Championing innovation by fusing creativity and lifestyle, the London-based e-commerce is in their words "about seizing your opportunity and disrupting this stagnant industry." Kwaleö directly translated from Swahili means ‘seize the day’.
"We are not here to be small and we are not here to conform to the rules...our customers are leaders of the pack." In celebration of embracing individuality, the store has launched a brand new capsule Be Your Own Tribe. "Some folks are happy with the status quo and their comfort zone, which is understandable. However, 'being your own tribe' means you're willing to think forward and outside of the box."