Although summer is almost officially over, at least we have one thing to look forward to; we finally have an excuse to start shopping for our new winter wardrobe. To make things a little bit easier, Superdry have released their autumn/winter 18 lookbook.
“Defined by attitude not age, the range is epitomised by our clear brand purpose: We create the clothes, you create the stories.”
Ready for the new season, Superdry continues its obsession with design, quality and fit underpinned by relentless innovation. With a nod to the past and in with the new, the brand takes inspiration from America's urban landscapes, 70s nostalgia and western styles and breathes fresh air into traditional pieces to create contemporary reinterpretations.
Superdry’s autumn/winter 18 items include embroidered dresses, skinny jeans and skirts, badged check shirts, dungarees, and chunky cable knits. For extra detail, hand-drawn eagles and florals designs add a touch of femininity to distressed and ripped denim with washed corduroys. In contrast, wax coated jackets add a military aesthetic to the collection, while lace-detail and velvet dresses soften the range in earthy tones of opulent deep red, indigo and khaki. Although this ‘New Army’ sees a glitzy twist, adding sequins, studs and luxe metallic detailing.
Athleisure is still a focus for the brand, with one of BRICKS’ favourite items including a 90’s oversized puffa jacket in acid yellow, with comes with a matching tracksuit with side stripe detailing. For a warmer touch, cosy shearlings are worn over sports pieces.
The menswear ‘Merchant Store’ pieces are an ode American vintage workwear which sees traditional pieces reimagined for the future. Waxed and weathered canvas staples are slimmed down and American mill plaids and outerwear are updated with trims to push them into the current day. Dirt bike jackets are worn with slimmed down cargo pants add a more grittier aesthetic to the season.
While also exploring sportswear for both menswear and men's, the brand includes a ‘Back in the day’ collection, which celebrates the early 80’s New York beatbox scene. Pops of bold primary colours are seen on nylon men’s lightweight, waterproof jackers and reminisce of the street’s bright lights. Shop the collection here: www.superdry.com and discover more of the lookbook below.