The online retailer has announced that it will no longer sell the materials by January 2019.
A spokesperson for the online retailer confirmed that ASOS had updated its animal-welfare policy, stating: “These changes align our policies for third-party products with those for our ASOS collections, which do not use feathers and down, bone, shell or teeth. Silk, cashmere and mohair are new additions to the policy.”
PETA later praised the decision and in a statement, Yvonne Taylor, director of corporate projects, said, "People for the Ethical Treatment of Animals (PETA) applauds ASOS for leading the charge for compassion in fashion. In response to PETA's campaigns, consumers are changing the face of the industry by demanding that designers and retailers ditch animal-derived materials in favour of cruelty-free alternatives that look great without causing suffering."
ASOS is not the first retailer to ban the sale of mohair; 150 of the biggest retailers decided to ban the use of the material completely, including Topshop, Marks & Spencer and H&M after Peta exposed the mohair industry for their cruel techniques in May.