Kenzo co-creative directors Carol Lim & Humberto Leon turn to master lensman David LaChapelle to create 'Kenzotopia'.
After teasing the clips of 'Kenzotopia' on Instagram last week, Kenzo have dropped their surreal spring/summer 19 campaign. Shot in David LaChapelle’s Los Angeles studio, it features models, students, musicians and dancers as well as a star cameo by Humberto Leon’s mother.
Aiming to depict the co-director's true perception of utopia, the campaign blurs the lines of urban landscapes and breathtaking nature scenes to shape both a futurist and optimistic vision — an idealised reality. "It was the contrast of suburbia, industry versus the natural world, the urban world versus nature, and the common denominator being those humans that occupy those spaces,and journeying into the natural world from the manmade." Says LaChapelle.
The photographer and filmmaker, who has spent the past 11 years living in the tropical paradise of Maui, Hawaii, used the island as the campaign's backdrop. "The surreal aspect of the shoot was that these exterior photos were used as interiors for rooms," he says. "The photos you see in the KENZO shoot with the waterfalls and the tropical settings and sort of jungle. The utopic and heavenly- looking, natural spots were all shot in Maui."
Luxurious and psychedelic, together, Kenzo and LaChapelle have dreamt up a better world, one that fuses urban and wild, inside and outside, fantasy and reality.